It's clearly swimming weather

I'm not a fashion blogger for various reasons, the most obvious being my tendency to favor comfort over style. Another reason is, I really don't know how to write about fashion without using the word 'fashion' everywhere, but I'm about to pop the cherry and try.

Photo by Lourdes Cabrera

I get really bothered by the monotony in jewelry around here. I sometimes wonder how a bazillion jewelry designers are profiting when they're all creating the same designs.

The neon phase.

The rugged silver phase.

The Indian full-hand ring phase, whatever it's called.

The freakishly positive LiveLoveBeirut phase.

While trends are a thing worldwide, in Lebanon there is always ONE trend and not much else. It's unfortunate, it kills opportunity for the creativity others offer.

No one's killing Dina Khalifé's opportunities, though. On the contrary, she's established a very successful brand equipped with a stunning brand identity. Then again, she's based in Madrid and her customers appear to be Worldwide.

I don't know where to start with her designs - whether her clothing or jewelry.

Her brand is quirky, it's fun, it tells a story. You browse through the items. Some 5 minutes later, you're attached to her swimmers (i.e. Mr. and Mrs. Naiman) and find yourself checking out with everything in your shopping cart (OK, I'm currently broke, but I foresee this situation soon).

The scarves: how do they look exactly like drawings? Isn't the texture of the scarf supposed to distort the image to some extent? It doesn't! The drawings look exactly the way I imagine they would appear on paper. HOW? Dina Khalifé knows her textiles very, very well, and you'll see what I mean in the images from her lookbook below.

The jewelry: the best thing since sliced bread. Cuteness overload.

Enjoy her playground.